02837nam 2200625 450 991080978770332120230803021640.00-19-930730-X0-19-989913-4(CKB)2550000001115751(EBL)1389065(OCoLC)858282265(SSID)ssj0000984924(PQKBManifestationID)12442377(PQKBTitleCode)TC0000984924(PQKBWorkID)11016976(PQKB)11179680(MiAaPQ)EBC1389065(Au-PeEL)EBL1389065(CaPaEBR)ebr10756876(CaONFJC)MIL516086(EXLCZ)99255000000111575120130621h20132014 uy| 0engur|n|---|||||txtccrPure and modern milk an environmental history since 1900 /Kendra Smith-HowardOxford :Oxford University Press,[2013]©20141 online resource (240 p.)Description based upon print version of record.0-19-989912-6 1-299-84835-4 Includes bibliographical references and index.Reforming a perilous product : milk in the Progressive Era -- Balancing the goods of nature : butter in the interwar period -- Purer streams and predictable profits : dairy waste at mid-century -- From the ice cream aisle to the bulk tank : the postwar landscape of mass production -- Reassessing the risks of nature : milk after 1950 -- Epilogue.Americans have never been more concerned about their food's purity. The organic trade association claims that three-quarters of all consumers buy organic foods each year, spending billions of dollars ""Dairy farm families, health officials, and food manufacturers have simultaneously stoked human desires for an all-natural product and intervened to ensure milk's safety and profitability,"" writes Kendra Smith-Howard. In Pure and Modern Milk, she tells the history of a nearly universal consumer product, and sheds light on America's food industry. Today, she notes, milk reaches supermarkets in anDairy products industryUnited StatesHistoryMilkQualityUnited StatesHistory20th centuryDairy productsUnited StatesDairy productsUnited StatesMarketingDairy products industryHistory.MilkQualityHistoryDairy productsDairy productsMarketing.636.2/142Smith-Howard Kendra1712513MiAaPQMiAaPQMiAaPQBOOK9910809787703321Pure and modern milk4104754UNINA