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Titolo: | New paths to thick descriptions : innovativeness in data collection and interpretation / / guest editors: Richard Elliott and Avi Shankar |
Pubblicazione: | Bradford, England, : Emerald Group Publishing, c2005 |
Edizione: | 1st ed. |
Descrizione fisica: | 1 online resource (118 p.) |
Disciplina: | 658.83065 |
Soggetto topico: | Consumers - Research |
Marketing research | |
Altri autori: | ElliottRichard ShankarAvi |
Note generali: | Description based upon print version of record. |
Nota di contenuto: | CONTENTS; EDITORIAL ADVISORY AND REVIEW BOARD; Guest editorial; Videography in marketing and consumer research; Processes, relationships, settings, products and consumers: the case for qualitative diary research; Exploring innovative methodologies for child-centric consumer research; Shopping with consumers: reflections and innovations; Sensitive research topics: netnography revisited; Moving shadows: suggestions for ethnography in globalised cultures; I can read you like a book! Novel thoughts on consumer behaviour |
Sommario/riassunto: | About the Guest Editors Richard Elliott is Professor of Marketing and Consumer Research atWarwick Business School and a Fellow of St Anne's College, Oxford. He is a visiting professor atESCP-EAP Paris, Universite ́ Paris II, and Thammasat University Bangkok. |
Titolo autorizzato: | New paths to thick descriptions |
ISBN: | 1-280-50875-2 |
9786610508754 | |
1-84544-290-3 | |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910809401303321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |