|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910809401303321 |
|
|
Titolo |
New paths to thick descriptions : innovativeness in data collection and interpretation / / guest editors: Richard Elliott and Avi Shankar |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Bradford, England, : Emerald Group Publishing, c2005 |
|
|
|
|
|
|
|
ISBN |
|
1-280-50875-2 |
9786610508754 |
1-84544-290-3 |
|
|
|
|
|
|
|
|
Edizione |
[1st ed.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (118 p.) |
|
|
|
|
|
|
Collana |
|
Qualitative market research an international journal ; ; v. 8, no. 2 |
|
|
|
|
|
|
Altri autori (Persone) |
|
ElliottRichard |
ShankarAvi |
|
|
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Consumers - Research |
Marketing research |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di contenuto |
|
CONTENTS; EDITORIAL ADVISORY AND REVIEW BOARD; Guest editorial; Videography in marketing and consumer research; Processes, relationships, settings, products and consumers: the case for qualitative diary research; Exploring innovative methodologies for child-centric consumer research; Shopping with consumers: reflections and innovations; Sensitive research topics: netnography revisited; Moving shadows: suggestions for ethnography in globalised cultures; I can read you like a book! Novel thoughts on consumer behaviour |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
About the Guest Editors Richard Elliott is Professor of Marketing and Consumer Research atWarwick Business School and a Fellow of St Anne's College, Oxford. He is a visiting professor atESCP-EAP Paris, Universite ́ Paris II, and Thammasat University Bangkok. |
|
|
|
|
|
|
|