02594nam 2200601Ia 450 991080940130332120240410075716.01-280-50875-297866105087541-84544-290-3(CKB)1000000000033695(EBL)233887(OCoLC)191038906(SSID)ssj0000674403(PQKBManifestationID)11437804(PQKBTitleCode)TC0000674403(PQKBWorkID)10661550(PQKB)10667325(MiAaPQ)EBC233887(Au-PeEL)EBL233887(CaPaEBR)ebr10085709(CaONFJC)MIL50875(OCoLC)133163846(EXLCZ)99100000000003369520000815d2005 uy 0engur|n|---|||||txtccrNew paths to thick descriptions[electronic resource] innovativeness in data collection and interpretation /guest editors: Richard Elliott and Avi Shankar1st ed.Bradford, England Emerald Group Publishingc20051 online resource (118 p.)Qualitative market research an international journal ;v. 8, no. 2Description based upon print version of record.1-84544-129-X CONTENTS; EDITORIAL ADVISORY AND REVIEW BOARD; Guest editorial; Videography in marketing and consumer research; Processes, relationships, settings, products and consumers: the case for qualitative diary research; Exploring innovative methodologies for child-centric consumer research; Shopping with consumers: reflections and innovations; Sensitive research topics: netnography revisited; Moving shadows: suggestions for ethnography in globalised cultures; I can read you like a book! Novel thoughts on consumer behaviourAbout the Guest Editors Richard Elliott is Professor of Marketing and Consumer Research atWarwick Business School and a Fellow of St Anne's College, Oxford. He is a visiting professor atESCP-EAP Paris, Universite ́ Paris II, and Thammasat University Bangkok.ConsumersResearchMarketing researchConsumersResearch.Marketing research.658.83065Elliott Richard390450Shankar Avi1613659MiAaPQMiAaPQMiAaPQBOOK9910809401303321New paths to thick descriptions3943078UNINA