Vai al contenuto principale della pagina

Strategic customer planning [[electronic resource] ] : how to develop and implement a strategic account plan / / Alan Melkman, Ken Simmonds



(Visualizza in formato marc)    (Visualizza in BIBFRAME)

Autore: Melkman Alan Visualizza persona
Titolo: Strategic customer planning [[electronic resource] ] : how to develop and implement a strategic account plan / / Alan Melkman, Ken Simmonds Visualizza cluster
Pubblicazione: London, : Thorogood, c2001
Disciplina: 658.8/04
Soggetto topico: Selling - Key accounts
Marketing - Key accounts
Customer services
Soggetto genere / forma: Electronic books.
Persona (resp. second.): SimmondsKenneth
Note generali: Title from title screen.
"A Thorogood report."
Nota di bibliografia: Includes bibliographical references.
Titolo autorizzato: Strategic customer planning  Visualizza cluster
ISBN: 1-280-23330-3
9786610233304
1-4175-9601-5
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910679558303321
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Understanding the professional buyer [[electronic resource] ] : what every sales professional should know about how the modern buyer thinks and behaves / / Peter Cheverton, Jan Paul van der Velde
Cheverton Peter
Successful proposal strategies for small businesses [[electronic resource] ] : using knowledge management to win government, private-sector, and international contracts / / Robert S. Frey
Frey Robert S
Porter's (1980) generic strategies, performance and risk [[electronic resource] ] : an empirical investigation with German data / / Jan Eldring
Eldring Jan
Journal of property investment & finance . Volume 26, Number 2 The role of property in the capital markets [[electronic resource] /] / Guest editors: Karen Sieracki and Kim Hiang Low
Strategic customer planning [[electronic resource] ] : how to develop and implement a strategic account plan / / Alan Melkman, Ken Simmonds
Melkman Alan