Digital Economy. Emerging Technologies and Business Innovation : 9th International Conference on Digital Economy, ICDEc 2024, Rabat, Morocco, May 9–11, 2024, Proceedings, Part I / / edited by Mohamed Anis Bach Tobji, Rim Jallouli, Hicham Sadok, Kaltoum Lajfari, Driss Mafamane, Houda Mahboub

• Autore: Bach Tobji Mohamed Anis
• Pubblicazione: Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2025
• Edizione: 1st ed. 2025.
• Descrizione fisica: 1 online resource (416 pages)
• Disciplina: 381.142
• Soggetto topico: Electronic commerce; Business information services; Application software; Education - Data processing; Telemarketing; Internet marketing; e-Commerce and e-Business; IT in Business; Computer and Information Systems Applications; Computers and Education; Digital Marketing
• Altri autori: JallouliRim SadokHicham LajfariKaltoum MafamaneDriss MahboubHouda
• Nota di contenuto: Digital Transformation -- Advancements and Challenges in AI Applications for B2C Retail Promotions Unveiling a Socio Technical Framework for Computer Vision Technologies and Generative Adversarial Networks -- Unravelling the adoption of digital technologies by European SMEs -- Successful Digital Transformation Observations on Digital Maturity, Technology and Logistics in Multiple Industries -- Digital Economy and Investment -- Defining Digital Platforms A Systematic Literature Review -- Digital Economy and Digital Maturity A Comprehensive Review -- Digital investment and firm performance evidence from Moroccan companies -- The nature of the relationship between Digital Financial Inclusion Index and China’s Regional Economic Growth GMM-system empirical evidence -- Artificial Intelligence and E-learning -- Potential of Artificial Intelligence in Education A Practical Case Study at Mohammed V University Rabat -- Construction of Knowledge with Strategies Enabled by Generative Artificial Intelligence -- Students’ Perceptions of Barriers in Four Teaching Formats a Quantitative Study -- Investigating the Higher Student’s Acceptance of E Learning in Universities An Application of UTAUT Model -- E-commerce and Social Media Marketing -- Content and Review Platform Engagement of End Users and Local Businesses an Explorative Analysis based on Google Maps Data -- The effect of product innovativeness on online consumer engagement through the mediating role of intrinsic motivation and ewom -- Does Religiosity Matter An Indonesian Experience in Building Awareness and Developing Sharia E Commerce -- Unlocking Success in Social Media Across the Customer Journey An Integrated Marketing Communication Perspective -- Exploring the Nexus of Digital and Sustainable Economies in Developing States -- Digitalization and Shadow Economy A Literature Review -- The impact of Green Innovation on Green Growth in the era of digitalization Evidence from EU countries -- Is there a relationship between shadow economy, digitalization, and sustainable development Insights from a national and regional bibliometric analysis -- Digital Business Models -- Exploring Customer Acceptance of Smart Stores An Advanced Model Approach -- Bibliometric analysis and network mapping on Mobile Technologies in the area of marketing: Emerging topics and research agenda -- Catalysts driving the integration of artificial intelligence (AI) in project management an in depth exploration with a focus on the Moroccan context -- Integrating Advanced Mobility Services in Federated Data Spaces An Exploration of Organizational Roles.
• Sommario/riassunto: This book constitutes the proceedings of the 9th International Conference on Digital Economy, ICDEc 2024, held in Rabat, Morocco, during May 9-11, 2024. The 43 full papers were carefully reviewed and selected from 117 submissions. They were categorized under the topical sections as follows: Part I: Digital Transformation, Digital Economy and Investment, Artificial Intelligence and E-learning, E-commerce and Social Media Marketing, Exploring the Nexus of Digital and Sustainable Economies in Developing States and Digital Business Models. Part II: Application of Machine Learning for Business, Digital Technologies and Innovative Management, Social Networks and Information Technologies, Digital Economy in Emerging Countries Mobile Banking and Digital Assets, Online Session. .
• Titolo autorizzato: Digital Economy. Emerging Technologies and Business Innovation
• ISBN: 9783031763656; 3031763653
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910983380503321
• Lo trovi qui: Univ. Federico II
• Serie: Lecture Notes in Business Information Processing, . 1865-1356 ; ; 530