06088nam 22007695 450 991098338050332120241129115329.09783031763656303176365310.1007/978-3-031-76365-6(CKB)36701974200041(MiAaPQ)EBC31806917(Au-PeEL)EBL31806917(DE-He213)978-3-031-76365-6(EXLCZ)993670197420004120241129d2025 u| 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierDigital Economy. Emerging Technologies and Business Innovation 9th International Conference on Digital Economy, ICDEc 2024, Rabat, Morocco, May 9–11, 2024, Proceedings, Part I /edited by Mohamed Anis Bach Tobji, Rim Jallouli, Hicham Sadok, Kaltoum Lajfari, Driss Mafamane, Houda Mahboub1st ed. 2025.Cham :Springer Nature Switzerland :Imprint: Springer,2025.1 online resource (416 pages)Lecture Notes in Business Information Processing,1865-1356 ;5309783031763649 3031763645 Digital Transformation -- Advancements and Challenges in AI Applications for B2C Retail Promotions Unveiling a Socio Technical Framework for Computer Vision Technologies and Generative Adversarial Networks -- Unravelling the adoption of digital technologies by European SMEs -- Successful Digital Transformation Observations on Digital Maturity, Technology and Logistics in Multiple Industries -- Digital Economy and Investment -- Defining Digital Platforms A Systematic Literature Review -- Digital Economy and Digital Maturity A Comprehensive Review -- Digital investment and firm performance evidence from Moroccan companies -- The nature of the relationship between Digital Financial Inclusion Index and China’s Regional Economic Growth GMM-system empirical evidence -- Artificial Intelligence and E-learning -- Potential of Artificial Intelligence in Education A Practical Case Study at Mohammed V University Rabat -- Construction of Knowledge with Strategies Enabled by Generative Artificial Intelligence -- Students’ Perceptions of Barriers in Four Teaching Formats a Quantitative Study -- Investigating the Higher Student’s Acceptance of E Learning in Universities An Application of UTAUT Model -- E-commerce and Social Media Marketing -- Content and Review Platform Engagement of End Users and Local Businesses an Explorative Analysis based on Google Maps Data -- The effect of product innovativeness on online consumer engagement through the mediating role of intrinsic motivation and ewom -- Does Religiosity Matter An Indonesian Experience in Building Awareness and Developing Sharia E Commerce -- Unlocking Success in Social Media Across the Customer Journey An Integrated Marketing Communication Perspective -- Exploring the Nexus of Digital and Sustainable Economies in Developing States -- Digitalization and Shadow Economy A Literature Review -- The impact of Green Innovation on Green Growth in the era of digitalization Evidence from EU countries -- Is there a relationship between shadow economy, digitalization, and sustainable development Insights from a national and regional bibliometric analysis -- Digital Business Models -- Exploring Customer Acceptance of Smart Stores An Advanced Model Approach -- Bibliometric analysis and network mapping on Mobile Technologies in the area of marketing: Emerging topics and research agenda -- Catalysts driving the integration of artificial intelligence (AI) in project management an in depth exploration with a focus on the Moroccan context -- Integrating Advanced Mobility Services in Federated Data Spaces An Exploration of Organizational Roles.This book constitutes the proceedings of the 9th International Conference on Digital Economy, ICDEc 2024, held in Rabat, Morocco, during May 9-11, 2024. The 43 full papers were carefully reviewed and selected from 117 submissions. They were categorized under the topical sections as follows: Part I: Digital Transformation, Digital Economy and Investment, Artificial Intelligence and E-learning, E-commerce and Social Media Marketing, Exploring the Nexus of Digital and Sustainable Economies in Developing States and Digital Business Models. Part II: Application of Machine Learning for Business, Digital Technologies and Innovative Management, Social Networks and Information Technologies, Digital Economy in Emerging Countries Mobile Banking and Digital Assets, Online Session. .Lecture Notes in Business Information Processing,1865-1356 ;530Electronic commerceBusiness information servicesApplication softwareEducationData processingTelemarketingInternet marketinge-Commerce and e-BusinessIT in BusinessComputer and Information Systems ApplicationsComputers and EducationDigital MarketingElectronic commerce.Business information services.Application software.EducationData processing.Telemarketing.Internet marketing.e-Commerce and e-Business.IT in Business.Computer and Information Systems Applications.Computers and Education.Digital Marketing.381.142Bach Tobji Mohamed Anis1784327Jallouli Rim1784328Sadok Hicham1784329Lajfari Kaltoum1784330Mafamane Driss1784331Mahboub Houda1784332MiAaPQMiAaPQMiAaPQBOOK9910983380503321Digital Economy. Emerging Technologies and Business Innovation4315994UNINA