LEADER 06088nam 22007695 450 001 9910983380503321 005 20241129115329.0 010 $a9783031763656 010 $a3031763653 024 7 $a10.1007/978-3-031-76365-6 035 $a(CKB)36701974200041 035 $a(MiAaPQ)EBC31806917 035 $a(Au-PeEL)EBL31806917 035 $a(DE-He213)978-3-031-76365-6 035 $a(EXLCZ)9936701974200041 100 $a20241129d2025 u| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aDigital Economy. Emerging Technologies and Business Innovation $e9th International Conference on Digital Economy, ICDEc 2024, Rabat, Morocco, May 9?11, 2024, Proceedings, Part I /$fedited by Mohamed Anis Bach Tobji, Rim Jallouli, Hicham Sadok, Kaltoum Lajfari, Driss Mafamane, Houda Mahboub 205 $a1st ed. 2025. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2025. 215 $a1 online resource (416 pages) 225 1 $aLecture Notes in Business Information Processing,$x1865-1356 ;$v530 311 08$a9783031763649 311 08$a3031763645 327 $aDigital Transformation -- Advancements and Challenges in AI Applications for B2C Retail Promotions Unveiling a Socio Technical Framework for Computer Vision Technologies and Generative Adversarial Networks -- Unravelling the adoption of digital technologies by European SMEs -- Successful Digital Transformation Observations on Digital Maturity, Technology and Logistics in Multiple Industries -- Digital Economy and Investment -- Defining Digital Platforms A Systematic Literature Review -- Digital Economy and Digital Maturity A Comprehensive Review -- Digital investment and firm performance evidence from Moroccan companies -- The nature of the relationship between Digital Financial Inclusion Index and China?s Regional Economic Growth GMM-system empirical evidence -- Artificial Intelligence and E-learning -- Potential of Artificial Intelligence in Education A Practical Case Study at Mohammed V University Rabat -- Construction of Knowledge with Strategies Enabled by Generative Artificial Intelligence -- Students? Perceptions of Barriers in Four Teaching Formats a Quantitative Study -- Investigating the Higher Student?s Acceptance of E Learning in Universities An Application of UTAUT Model -- E-commerce and Social Media Marketing -- Content and Review Platform Engagement of End Users and Local Businesses an Explorative Analysis based on Google Maps Data -- The effect of product innovativeness on online consumer engagement through the mediating role of intrinsic motivation and ewom -- Does Religiosity Matter An Indonesian Experience in Building Awareness and Developing Sharia E Commerce -- Unlocking Success in Social Media Across the Customer Journey An Integrated Marketing Communication Perspective -- Exploring the Nexus of Digital and Sustainable Economies in Developing States -- Digitalization and Shadow Economy A Literature Review -- The impact of Green Innovation on Green Growth in the era of digitalization Evidence from EU countries -- Is there a relationship between shadow economy, digitalization, and sustainable development Insights from a national and regional bibliometric analysis -- Digital Business Models -- Exploring Customer Acceptance of Smart Stores An Advanced Model Approach -- Bibliometric analysis and network mapping on Mobile Technologies in the area of marketing: Emerging topics and research agenda -- Catalysts driving the integration of artificial intelligence (AI) in project management an in depth exploration with a focus on the Moroccan context -- Integrating Advanced Mobility Services in Federated Data Spaces An Exploration of Organizational Roles. 330 $aThis book constitutes the proceedings of the 9th International Conference on Digital Economy, ICDEc 2024, held in Rabat, Morocco, during May 9-11, 2024. The 43 full papers were carefully reviewed and selected from 117 submissions. They were categorized under the topical sections as follows: Part I: Digital Transformation, Digital Economy and Investment, Artificial Intelligence and E-learning, E-commerce and Social Media Marketing, Exploring the Nexus of Digital and Sustainable Economies in Developing States and Digital Business Models. Part II: Application of Machine Learning for Business, Digital Technologies and Innovative Management, Social Networks and Information Technologies, Digital Economy in Emerging Countries Mobile Banking and Digital Assets, Online Session. . 410 0$aLecture Notes in Business Information Processing,$x1865-1356 ;$v530 606 $aElectronic commerce 606 $aBusiness information services 606 $aApplication software 606 $aEducation$xData processing 606 $aTelemarketing 606 $aInternet marketing 606 $ae-Commerce and e-Business 606 $aIT in Business 606 $aComputer and Information Systems Applications 606 $aComputers and Education 606 $aDigital Marketing 615 0$aElectronic commerce. 615 0$aBusiness information services. 615 0$aApplication software. 615 0$aEducation$xData processing. 615 0$aTelemarketing. 615 0$aInternet marketing. 615 14$ae-Commerce and e-Business. 615 24$aIT in Business. 615 24$aComputer and Information Systems Applications. 615 24$aComputers and Education. 615 24$aDigital Marketing. 676 $a381.142 700 $aBach Tobji$b Mohamed Anis$01784327 701 $aJallouli$b Rim$01784328 701 $aSadok$b Hicham$01784329 701 $aLajfari$b Kaltoum$01784330 701 $aMafamane$b Driss$01784331 701 $aMahboub$b Houda$01784332 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910983380503321 996 $aDigital Economy. Emerging Technologies and Business Innovation$94315994 997 $aUNINA