Brought to you by : postwar television advertising and the American dream / / Lawrence R. Samuel
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| Autore: |
Samuel Lawrence R
|
| Titolo: |
Brought to you by : postwar television advertising and the American dream / / Lawrence R. Samuel
|
| Pubblicazione: | Austin, : University of Texas Press, 2001 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (289 p.) |
| Disciplina: | 659.14/3/0973 |
| Soggetto topico: | Broadcast advertising - United States - History |
| Television advertising - United States - History | |
| Note generali: | Bibliographic Level Mode of Issuance: Monograph |
| Nota di bibliografia: | Includes bibliographical references (p. 229-251) and index. |
| Nota di contenuto: | Frontmatter -- Contents -- Acknowledgments -- Introduction -- Part One: Sweet Home -- Chapter One The Precocious Prodigy, 1946-1952 -- Chapter Two Shower of Stars, 1953-1955 -- Part TWO Keeping Up with the Joneses -- Chapter Three The Spark Plug of Prosperity, 1956-1958 -- Chapter Four A Mist Settling on Our Pond, 1959-1960 -- Part Three The New Society -- Chapter Five Think Young, 1961-1962 -- Chapter Six The Psychic AirWe Breathe, 1963-1964 -- Conclusion -- Notes -- Index |
| Sommario/riassunto: | This book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War II. |
| Titolo autorizzato: | Brought to you by |
| ISBN: | 9780292798588 |
| 029279858X | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910973963203321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |