LEADER 02485nam 2200613Ia 450 001 9910973963203321 005 20200520144314.0 010 $a9780292798588 010 $a029279858X 024 7 $a10.7560/777620 035 $a(CKB)111090425017276 035 $a(OCoLC)560509407 035 $a(CaPaEBR)ebrary10245781 035 $a(SSID)ssj0000115292 035 $a(PQKBManifestationID)11128518 035 $a(PQKBTitleCode)TC0000115292 035 $a(PQKBWorkID)10026539 035 $a(PQKB)11464655 035 $a(OCoLC)55889745 035 $a(MdBmJHUP)muse1990 035 $a(MiAaPQ)EBC3443294 035 $a(DE-B1597)586646 035 $a(DE-B1597)9780292798588 035 $a(Perlego)4211806 035 $a(EXLCZ)99111090425017276 100 $a20010110d2001 uy 0 101 0 $aeng 135 $aur|||||||nn|n 181 $ctxt 182 $cc 183 $acr 200 10$aBrought to you by $epostwar television advertising and the American dream /$fLawrence R. Samuel 205 $a1st ed. 210 $aAustin $cUniversity of Texas Press$d2001 215 $a1 online resource (289 p.) 300 $aBibliographic Level Mode of Issuance: Monograph 311 08$a9780292777620 311 08$a0292777620 320 $aIncludes bibliographical references (p. 229-251) and index. 327 $tFrontmatter -- $tContents -- $tAcknowledgments -- $tIntroduction -- $tPart One: Sweet Home -- $tChapter One The Precocious Prodigy, 1946-1952 -- $tChapter Two Shower of Stars, 1953-1955 -- $tPart TWO Keeping Up with the Joneses -- $tChapter Three The Spark Plug of Prosperity, 1956-1958 -- $tChapter Four A Mist Settling on Our Pond, 1959-1960 -- $tPart Three The New Society -- $tChapter Five Think Young, 1961-1962 -- $tChapter Six The Psychic AirWe Breathe, 1963-1964 -- $tConclusion -- $tNotes -- $tIndex 330 $aThis book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War II. 606 $aBroadcast advertising$zUnited States$xHistory 606 $aTelevision advertising$zUnited States$xHistory 615 0$aBroadcast advertising$xHistory. 615 0$aTelevision advertising$xHistory. 676 $a659.14/3/0973 700 $aSamuel$b Lawrence R$0872705 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910973963203321 996 $aBrought to you by$94368521 997 $aUNINA