Brought to you by : postwar television advertising and the American dream / / Lawrence R. Samuel

• Record Nr.: UNINA9910973963203321
• Autore: Samuel Lawrence R
• Pubbl/distr/stampa: Austin, : University of Texas Press, 2001
• ISBN: 9780292798588; 029279858X
• Edizione: [1st ed.]
• Descrizione fisica: 1 online resource (289 p.)
• Disciplina: 659.14/3/0973
• Soggetti: Broadcast advertising - United States - History; Television advertising - United States - History
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Bibliographic Level Mode of Issuance: Monograph
• Nota di bibliografia: Includes bibliographical references (p. 229-251) and index.
• Nota di contenuto: Frontmatter -- Contents -- Acknowledgments -- Introduction -- Part One: Sweet Home -- Chapter One The Precocious Prodigy, 1946-1952 -- Chapter Two Shower of Stars, 1953-1955 -- Part TWO Keeping Up with the Joneses -- Chapter Three The Spark Plug of Prosperity, 1956-1958 -- Chapter Four A Mist Settling on Our Pond, 1959-1960 -- Part Three The New Society -- Chapter Five Think Young, 1961-1962 -- Chapter Six The Psychic AirWe Breathe, 1963-1964 -- Conclusion -- Notes -- Index
• Sommario/riassunto: This book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War II.