Destination benchmarking : concepts, practices, and operations / / Metin Kozak
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| Autore: |
Kozak Metin <1968->
|
| Titolo: |
Destination benchmarking : concepts, practices, and operations / / Metin Kozak
|
| Pubblicazione: | Cambridge, MA, : CABI Pub., c2004 |
| Edizione: | 1st ed. |
| Descrizione fisica: | xvii, 216 p.; ; 25 cm |
| Disciplina: | 338.4791068 |
| Soggetto topico: | Tourism - Management |
| Benchmarking (Management) | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references (p. 196-209). |
| Nota di contenuto: | Preface; Acknowledgements; 1 Overview of Benchmarking Theory; 2 Evaluating Benchmarking Studies in Tourism; 3 Towards Destination Benchmarking; 4 Measures of Destination Benchmarking; 5 Internal Destination Benchmarking; 6 External Destination Benchmarking; 7 Generic Destination Benchmarking; 8 Data Collection and Analysis; 9 Destination Benchmarking: Characteristics and Limitations; 10 Conclusion; References; Index |
| Sommario/riassunto: | This text evaluates different approaches to benchmarking and their application with tourism destinations. The focus is on developing a specific benchmarking methodology that is relevant in the context of international tourism destinations. |
| Titolo autorizzato: | Destination benchmarking |
| ISBN: | 1-280-86627-6 |
| 9780851997452 | |
| 9786610866274 | |
| 0-85199-875-5 | |
| 0851997457 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910955014203321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |