Pricing for profit : how to command higher prices for your products and services / / Dale Furtwengler
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| Autore: |
Furtwengler Dale
|
| Titolo: |
Pricing for profit : how to command higher prices for your products and services / / Dale Furtwengler
|
| Pubblicazione: | New York, : American Management Association, 2009 |
| Edizione: | 1st edition |
| Descrizione fisica: | 1 online resource (236 p.) |
| Disciplina: | 658.8/16 |
| Soggetto topico: | Pricing |
| Markup | |
| Marketing | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Contents; Acknowledgments; Introduction; 1 Ignorance Isn't Bliss: It's EXPENSIVE; 2 Know Thyself . . . and You'll Know Others, Too; 3 Elementary School Math: Quantifying Value; 4 Customers' Delight: Discovering the Value; 5 Icing on the Cake: Bundling for Greater Profits; 6 Avoiding No: Using Options to Close the Sale; 7 Value as a Marketing Tool: Attracting the Right Buyers; 8 The Value Trap: Avoiding the Pitfalls of Change; 9 The Economy: It Just Doesn't Matter!; 10 Make More, Work Less; Notes; Index |
| Sommario/riassunto: | Few businesses are compensated well for the value they provide. |
| Titolo autorizzato: | Pricing for profit |
| ISBN: | 9786612386787 |
| 9781282386785 | |
| 1282386786 | |
| 9780814415184 | |
| 0814415180 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910953633003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |