02494nam 2200697Ia 450 991095363300332120200520144314.097866123867879781282386785128238678697808144151840814415180(CKB)1000000000805995(EBL)472571(OCoLC)458594534(SSID)ssj0000226906(PQKBManifestationID)11947070(PQKBTitleCode)TC0000226906(PQKBWorkID)10264075(PQKB)10371808(Au-PeEL)EBL472571(CaPaEBR)ebr10331721(CaONFJC)MIL238678(CaSebORM)9780814415177(MiAaPQ)EBC472571(OCoLC)460601633(OCoLC)ocm460601633 (FR-PaCSA)88811033(FRCYB88811033)88811033(EXLCZ)99100000000080599520090408d2009 uy 0engur|n|---|||||txtccrPricing for profit how to command higher prices for your products and services /Dale Furtwengler1st editionNew York American Management Association20091 online resource (236 p.)Description based upon print version of record.9780814415177 0814415172 Includes bibliographical references and index.Contents; Acknowledgments; Introduction; 1 Ignorance Isn't Bliss: It's EXPENSIVE; 2 Know Thyself . . . and You'll Know Others, Too; 3 Elementary School Math: Quantifying Value; 4 Customers' Delight: Discovering the Value; 5 Icing on the Cake: Bundling for Greater Profits; 6 Avoiding No: Using Options to Close the Sale; 7 Value as a Marketing Tool: Attracting the Right Buyers; 8 The Value Trap: Avoiding the Pitfalls of Change; 9 The Economy: It Just Doesn't Matter!; 10 Make More, Work Less; Notes; IndexFew businesses are compensated well for the value they provide.PricingMarkupMarketingPricing.Markup.Marketing.658.8/16Furtwengler Dale1798696MiAaPQMiAaPQMiAaPQBOOK9910953633003321Pricing for profit4341595UNINA