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[null,"1.","Record Nr.",null,"UNINA9910953633003321"]
[null,null,"Autore",null,"Furtwengler Dale"]
[null,null,"Titolo",null,"Pricing for profit : how to command higher prices for your products and services / / Dale Furtwengler"]
[null,null,"Pubbl/distr/stampa",null,"New York, : American Management Association, 2009"]
[null,null,"ISBN",null,"9786612386787"]
[{"$nulls":4},"9781282386785"]
[{"$nulls":4},"1282386786"]
[{"$nulls":4},"9780814415184"]
[{"$nulls":4},"0814415180"]
[null,null,"Edizione",null,"[1st edition]"]
[null,null,"Descrizione fisica",null,"1 online resource (236 p.)"]
[null,null,"Disciplina",null,"658.8/16"]
[null,null,"Soggetti",null,"Pricing"]
[{"$nulls":4},"Markup"]
[{"$nulls":4},"Marketing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Contents; Acknowledgments; Introduction; 1 Ignorance Isn't Bliss: It's EXPENSIVE; 2 Know Thyself . . . and You'll Know Others, Too; 3 Elementary School Math: Quantifying Value; 4 Customers' Delight: Discovering the Value; 5 Icing on the Cake: Bundling for Greater Profits; 6 Avoiding No: Using Options to Close the Sale; 7 Value as a Marketing Tool: Attracting the Right Buyers; 8 The Value Trap: Avoiding the Pitfalls of Change; 9 The Economy: It Just Doesn't Matter!; 10 Make More, Work Less; Notes; Index"]
[null,null,null,"Sommario/riassunto","Few businesses are compensated well for the value they provide."]