Advertising myths : the strange half-lives of images and commodities / / Anne M. Cronin

• Autore: Cronin Anne M. <1967->
• Pubblicazione: London ; ; New York, NY, : Routledge, c2004; London ; ; New York, NY : , : Routledge, , 2004
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (166 p.)
• Disciplina: 659.1/042; 659.1042
• Soggetto topico: Advertising - Social aspects; Consumer behavior; Consumption (Economics) - Social aspects
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references (p. [137]-147) and index.
• Nota di contenuto: Cover; Advertising Myths: The strange half-lives of images and commodities; Copyright; Contents; Figures; Acknowledgements; Abbreviations; Introduction; 1 Images, commodities and compulsions: Consumption controversies of the nineteenth century; Commodities, consuming pathologies and the useless object; Advertising and the dialectical image; Signs of the times? Gender, commodities and modernity; 2 Advertising as site of contestation: Criticisms, controversy and regulation; Regulating culture; Instituting beliefs: trade associations and non-governmental organizations; Legislating advertising ; 3 Advertising agencies: Commercial reproduction and the management of beliefAdvertising effects and agencies' self-promotional practices; Regulation, promotional rhetoric and commercial practice; Controversies and regulation; Understanding advertising; 4 Animating images: Advertisements, texts, commodities; Text, commodity, pathology; Antidotes to advertising and the maladies of representation; Commodities, persons and ownership; 5 Advertising reconsidered; Cultures of addiction? Consumption, representation and crisis rhetoric; A politics of synthetics; Advertising and taxonomy; Notes ; BibliographyIndex
• Sommario/riassunto: Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and a
• Titolo autorizzato: Advertising myths
• ISBN: 1-135-14149-5; 1-283-84290-4; 1-135-14141-X; 0-203-60368-0
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910823029703321
• Lo trovi qui: Univ. Federico II
• Serie: International library of sociology.