LEADER 03961nam 2200733Ia 450 001 9910823029703321 005 20200520144314.0 010 $a1-135-14149-5 010 $a1-283-84290-4 010 $a1-135-14141-X 010 $a0-203-60368-0 024 7 $a10.4324/9780203603680 035 $a(CKB)2670000000277089 035 $a(EBL)1075027 035 $a(OCoLC)821174228 035 $a(SSID)ssj0000810377 035 $a(PQKBManifestationID)11503824 035 $a(PQKBTitleCode)TC0000810377 035 $a(PQKBWorkID)10828246 035 $a(PQKB)11167371 035 $a(MiAaPQ)EBC1075027 035 $a(Au-PeEL)EBL1075027 035 $a(CaPaEBR)ebr10628790 035 $a(CaONFJC)MIL415540 035 $a(OCoLC)823726507 035 $a(FINmELB)ELB132491 035 $a(EXLCZ)992670000000277089 100 $a20030429d2004 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAdvertising myths $ethe strange half-lives of images and commodities /$fAnne M. Cronin 205 $a1st ed. 210 $aLondon ;$aNew York, NY $cRoutledge$dc2004 210 1$aLondon ;$aNew York, NY :$cRoutledge,$d2004. 215 $a1 online resource (166 p.) 225 0 $aInternational library of sociology 300 $aDescription based upon print version of record. 311 $a0-415-28174-1 311 $a0-415-28173-3 320 $aIncludes bibliographical references (p. [137]-147) and index. 327 $aCover; Advertising Myths: The strange half-lives of images and commodities; Copyright; Contents; Figures; Acknowledgements; Abbreviations; Introduction; 1 Images, commodities and compulsions: Consumption controversies of the nineteenth century; Commodities, consuming pathologies and the useless object; Advertising and the dialectical image; Signs of the times? Gender, commodities and modernity; 2 Advertising as site of contestation: Criticisms, controversy and regulation; Regulating culture; Instituting beliefs: trade associations and non-governmental organizations; Legislating advertising 327 $a3 Advertising agencies: Commercial reproduction and the management of beliefAdvertising effects and agencies' self-promotional practices; Regulation, promotional rhetoric and commercial practice; Controversies and regulation; Understanding advertising; 4 Animating images: Advertisements, texts, commodities; Text, commodity, pathology; Antidotes to advertising and the maladies of representation; Commodities, persons and ownership; 5 Advertising reconsidered; Cultures of addiction? Consumption, representation and crisis rhetoric; A politics of synthetics; Advertising and taxonomy; Notes 327 $aBibliographyIndex 330 $aAdvertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and a 410 0$aInternational library of sociology. 606 $aAdvertising$xSocial aspects 606 $aConsumer behavior 606 $aConsumption (Economics)$xSocial aspects 615 0$aAdvertising$xSocial aspects. 615 0$aConsumer behavior. 615 0$aConsumption (Economics)$xSocial aspects. 676 $a659.1/042 676 $a659.1042 700 $aCronin$b Anne M.$f1967-$0941753 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910823029703321 996 $aAdvertising myths$94185581 997 $aUNINA