The activation imperative : how to build brands and business by inspiring action / / William Rosen and Laurence Minsky
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| Autore: |
Rosen William <1963->
|
| Titolo: |
The activation imperative : how to build brands and business by inspiring action / / William Rosen and Laurence Minsky
|
| Pubblicazione: | Lanham, Maryland : , : Rowman & Littlefield, , 2017 |
| ©2017 | |
| Descrizione fisica: | 1 online resource (223 pages) : color illustrations |
| Disciplina: | 658.827 |
| Soggetto topico: | Branding (Marketing) |
| Product management | |
| Persona (resp. second.): | MinskyLaurence |
| Note generali: | Includes index. |
| Nota di contenuto: | Aim for greater roi: the activation imperative method -- Ready, set, aim -- Broadcast, billboards, branding, and more -- Start with the shopper (marketing) -- Connecting with digital, social, and mobile -- Come and get it: content and in-bound marketing -- The importance of being direct (database and CRM, too) -- Join us: the world of participation and promotion marketing -- Are you experiential? -- Now a word from your sponsor(ships) -- Build your relationship(s) with PR and brand journalism -- Aim for optimal activation. |
| Titolo autorizzato: | The activation imperative |
| ISBN: | 1-4422-5705-9 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910810267703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |