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[null,"1.","Record Nr.",null,"UNINA9910810267703321"]
[null,null,"Autore",null,"Rosen William <1963->"]
[null,null,"Titolo",null,"The activation imperative : how to build brands and business by inspiring action / / William Rosen and Laurence Minsky"]
[null,null,"Pubbl/distr/stampa",null,"Lanham, Maryland : , : Rowman & Littlefield, , 2017"]
[{"$nulls":4},"©2017"]
[null,null,"ISBN",null,"1-4422-5705-9"]
[null,null,"Descrizione fisica",null,"1 online resource (223 pages) : color illustrations"]
[null,null,"Disciplina",null,"658.827"]
[null,null,"Soggetti",null,"Branding (Marketing)"]
[{"$nulls":4},"Product management"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,"Nota di contenuto",null,"Aim for greater roi: the activation imperative method -- Ready, set, aim -- Broadcast, billboards, branding, and more -- Start with the shopper (marketing) -- Connecting with digital, social, and mobile -- Come and get it: content and in-bound marketing -- The importance of being direct (database and CRM, too) -- Join us: the world of participation and promotion marketing -- Are you experiential? -- Now a word from your sponsor(ships) -- Build your relationship(s) with PR and brand journalism -- Aim for optimal activation."]