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100   $a20161111h20172017  uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 14$aThe activation imperative $ehow to build brands and business by inspiring action /$fWilliam Rosen and Laurence Minsky
210  1$aLanham, Maryland :$cRowman & Littlefield,$d2017.
210  4$dİ2017
215   $a1 online resource (223 pages) $ccolor illustrations
300   $aIncludes index.
311   $a1-5381-1466-6 
311   $a1-4422-5704-0 
327   $aAim for greater roi: the activation imperative method -- Ready, set, aim -- Broadcast, billboards, branding, and more -- Start with the shopper (marketing) -- Connecting with digital, social, and mobile -- Come and get it: content and in-bound marketing -- The importance of being direct (database and CRM, too) -- Join us: the world of participation and promotion marketing -- Are you experiential? -- Now a word from your sponsor(ships) -- Build your relationship(s) with PR and brand journalism -- Aim for optimal activation.
606   $aBranding (Marketing)
606   $aProduct management
615  0$aBranding (Marketing)
615  0$aProduct management.
676   $a658.827
700   $aRosen$b William$f1963-$01693549
702   $aMinsky$b Laurence
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910810267703321
996   $aThe activation imperative$94071418
997   $aUNINA