Creative library marketing and publicity : best practices / / edited by Robert J. Lackie and M. Sandra Wood
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| Titolo: |
Creative library marketing and publicity : best practices / / edited by Robert J. Lackie and M. Sandra Wood
|
| Pubblicazione: | Lanham : , : Rowman & Littlefield, , [2015] |
| ©2015 | |
| Descrizione fisica: | 1 online resource (206 p.) |
| Disciplina: | 021.7 |
| Soggetto topico: | Libraries - Marketing |
| Libraries - Public relations | |
| Libraries - United States | |
| Persona (resp. second.): | LackieRobert J. <1966-> |
| WoodM. Sandra | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns. |
| Sommario/riassunto: | Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first century audience. |
| Titolo autorizzato: | Creative library marketing and publicity |
| ISBN: | 1-4422-5422-X |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910797700403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Best practices in library services.