LEADER 03301nam 2200577 450 001 9910797700403321 005 20170919051236.0 010 $a1-4422-5422-X 035 $a(CKB)3710000000468587 035 $a(EBL)4086028 035 $a(SSID)ssj0001544139 035 $a(PQKBManifestationID)16136365 035 $a(PQKBTitleCode)TC0001544139 035 $a(PQKBWorkID)14060574 035 $a(PQKB)10880165 035 $a(MiAaPQ)EBC4086028 035 $a(EXLCZ)993710000000468587 100 $a20150626h20152015 uy| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aCreative library marketing and publicity $ebest practices /$fedited by Robert J. Lackie and M. Sandra Wood 210 1$aLanham :$cRowman & Littlefield,$d[2015] 210 4$dİ2015 215 $a1 online resource (206 p.) 225 1 $aBest practices in library services 300 $aDescription based upon print version of record. 311 $a1-4422-5421-1 311 $a1-4422-5420-3 320 $aIncludes bibliographical references and index. 327 $aBuilding a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns. 330 $aDrawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first century audience. 410 0$aBest practices in library services. 606 $aLibraries$xMarketing 606 $aLibraries$xPublic relations 606 $aLibraries$zUnited States$vCase studies 615 0$aLibraries$xMarketing. 615 0$aLibraries$xPublic relations. 615 0$aLibraries 676 $a021.7 702 $aLackie$b Robert J.$f1966- 702 $aWood$b M. Sandra 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910797700403321 996 $aCreative library marketing and publicity$93778856 997 $aUNINA