LEADER 03301nam 2200577 450 001 9910797700403321 005 20170919051236.0 010 $a1-4422-5422-X 035 $a(CKB)3710000000468587 035 $a(EBL)4086028 035 $a(SSID)ssj0001544139 035 $a(PQKBManifestationID)16136365 035 $a(PQKBTitleCode)TC0001544139 035 $a(PQKBWorkID)14060574 035 $a(PQKB)10880165 035 $a(MiAaPQ)EBC4086028 035 $a(EXLCZ)993710000000468587 100 $a20150626h20152015 uy| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aCreative library marketing and publicity $ebest practices /$fedited by Robert J. Lackie and M. Sandra Wood 210 1$aLanham :$cRowman & Littlefield,$d[2015] 210 4$dİ2015 215 $a1 online resource (206 p.) 225 1 $aBest practices in library services 300 $aDescription based upon print version of record. 311 $a1-4422-5421-1 311 $a1-4422-5420-3 320 $aIncludes bibliographical references and index. 327 $aBuilding a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns. 330 $aDrawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first century audience. 410 0$aBest practices in library services. 606 $aLibraries$xMarketing 606 $aLibraries$xPublic relations 606 $aLibraries$zUnited States$vCase studies 615 0$aLibraries$xMarketing. 615 0$aLibraries$xPublic relations. 615 0$aLibraries 676 $a021.7 702 $aLackie$b Robert J.$f1966- 702 $aWood$b M. Sandra 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910797700403321 996 $aCreative library marketing and publicity$93778856 997 $aUNINA LEADER 02321nam 2200469Ia 450 001 9910778734603321 005 20230421033634.0 010 $a1-61277-745-7 010 $a0-585-26225-X 035 $a(CKB)111004365681340 035 $a(EBL)3119782 035 $a(MiAaPQ)EBC3119782 035 $a(Au-PeEL)EBL3119782 035 $a(CaPaEBR)ebr10697682 035 $a(CaONFJC)MIL561597 035 $a(OCoLC)868265710 035 $a(EXLCZ)99111004365681340 100 $a19920915d1993 ub 0 101 0 $aeng 135 $aur|n|---||||| 200 10$aConnecticut Yankees at Gettysburg$b[electronic resource] /$fby Charles P. Hamblen ; edited by Walter L. Powell 210 $aKent, Ohio $cKent State University Press$dc1993 215 $a1 online resource (198 p.) 300 $aDescription based upon print version of record. 311 $a0-87338-478-4 320 $aIncludes bibliographical references (p. 144-147) and index. 327 $a""Cover""; ""Copyright ""; ""Contents ""; ""List of Maps""; ""Acknowledgment ""; ""Preface ""; ""1. Connecticut on the March: The Roads to Gettysburg ""; ""2. ""Always Brave and Energetic"": The 17th Connecticut at Barlow's Knoll ""; ""3. ""My Poor Regiment"": The 27th Connecticut and the Wheat Field Fight""; ""4. ""We Had a Hand-to-Hand Conflict"": The 17th Connecticut at East Cemetery Hill""; ""5. ""Only a Battle Would Give Us Possession"": The 5th and 20th Connecticut at Culp's Hill""; ""6. ""The Last Throw of the Dice"": The 14th Connecticut and the Fight for Cemetery Ridge"" 327 $a""7. ""They Felt the Shock of Battle"": The Aftermath""""Appendix: Connecticut Casualties at Gettysburg""; ""Notes""; ""Bibliography""; ""Index"" 606 $aGettysburg, Battle of, Gettysburg, Pa., 1863 607 $aConnecticut$xHistory$yCivil War, 1861-1865$xRegimental histories 607 $aUnited States$xHistory$yCivil War, 1861-1865$xRegimental histories 615 0$aGettysburg, Battle of, Gettysburg, Pa., 1863. 676 $a973.7/349 700 $aHamblen$b Charles P.$f1916-1986.$01490827 701 $aPowell$b Walter Louis$01490828 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910778734603321 996 $aConnecticut Yankees at Gettysburg$93712280 997 $aUNINA