03301nam 2200577 450 991079770040332120170919051236.01-4422-5422-X(CKB)3710000000468587(EBL)4086028(SSID)ssj0001544139(PQKBManifestationID)16136365(PQKBTitleCode)TC0001544139(PQKBWorkID)14060574(PQKB)10880165(MiAaPQ)EBC4086028(EXLCZ)99371000000046858720150626h20152015 uy| 0engur|n|---|||||txtccrCreative library marketing and publicity best practices /edited by Robert J. Lackie and M. Sandra WoodLanham :Rowman & Littlefield,[2015]©20151 online resource (206 p.)Best practices in library servicesDescription based upon print version of record.1-4422-5421-1 1-4422-5420-3 Includes bibliographical references and index.Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns.Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first century audience.Best practices in library services.LibrariesMarketingLibrariesPublic relationsLibrariesUnited StatesCase studiesLibrariesMarketing.LibrariesPublic relations.Libraries021.7Lackie Robert J.1966-Wood M. SandraMiAaPQMiAaPQMiAaPQBOOK9910797700403321Creative library marketing and publicity3778856UNINA