Deep knowledge of B2B relationships within and across borders [[electronic resource] /] / edited by Arch G. Woodside, Roger Baxter

• Pubblicazione: Bradford, : Emerald Group Publishing Limited, 2013
• Descrizione fisica: 1 online resource (390 p.)
• Disciplina: 658.049
• Soggetto topico: Business & Economics - Marketing - Industrial; Business & Economics - Purchasing & Buying; International business; Sales & marketing management; Business networks; Industrial management; International business enterprises - Management
• Altri autori: WoodsideArch G BaxterRoger <1944->
• Note generali: Includes index.
• Nota di contenuto: The impact of national culture on western industrial buyer-seller relational process models / Anna Kaunonen -- Developing Guanxi relations / Anna Kaunonen -- The development of industrial buyer-seller relations in a Chinese context / Anna Kaunonen -- Adaptation in business contexts : working triadic relationships / Holma Anne-Maria -- How do managers see it? Capturing practitioner theories via network pictures / Carla Ramos, David Ford.
• Sommario/riassunto: Relationships of individual and groups among three-plus firms represent the cornerstone concept in business-to-business (B2B) contexts. The three-plus firms include manufacturer-supplier to manufacturer-customer to distributor-customer, and facilitators (e.g., transportation and management consulting firms). The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships. As the titles of the five papers imply, reading the volume provides deep insights into the specifics of how high performing three-plus B2B relationships influences these three major objectives of the firm : National cultures? Impacts on Western industrial buyer-seller relational process models; Developing Guanxi relations; Industrial buyer-seller relations in a Chinese context; Adaptation in business contexts; Working triadic relationships; How do managers see it? Capturing practitioner theories via network pictures.
• Titolo autorizzato: Deep knowledge of B2B relationships within and across borders
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910787324803321
• Lo trovi qui: Univ. Federico II
• Serie: Advances in business marketing & purchasing ; ; v. 20.