First steps in advertising and sales promotion [[electronic resource] /] / S.A. Chunawalla
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| Autore: |
Chunawalla S. A
|
| Titolo: |
First steps in advertising and sales promotion [[electronic resource] /] / S.A. Chunawalla
|
| Pubblicazione: | Mumbai [India], : Himalaya Pub. House, 2010 |
| Edizione: | Rev. ed. |
| Descrizione fisica: | 1 online resource (199 p.) |
| Disciplina: | 659.1 |
| Soggetto topico: | Advertising |
| Sales promotion | |
| Note generali: | Description based upon print version of record. |
| Nota di contenuto: | COVER; CONTENTS; COMMUNICATION PROCESS AND PROMOTION; INTRODUCTION TO ADVERTISING; ADVERTISING PLANNING PROCESS; ECONOMIC ASPECTS OF ADVERTISING; COMMUNICATION MIX; APPEALS IN ADVERTISING; COPYWRITING; CAMPAIGN PLANNING IN ADVERTISING; TYPES OF MEDIA; MEDIA PLANNING AND SCHEDULING; ADVERTISING AGENCY; EVALUATION OF ADVERTISING EFFECTIVENESS; LEGAL AND ETHICAL ASPECTS OF ADVERTISING; SALES PROMOTION AND SALES PROMOTION |
| Titolo autorizzato: | First steps in advertising and sales promotion |
| ISBN: | 1-282-81209-2 |
| 9786612812095 | |
| 1-4416-7506-X | |
| 93-5043-240-4 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910785664703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |