LEADER 02077nam  2200589 a 450 
001 9910785664703321
005 20230725030519.0
010   $a1-282-81209-2
010   $a9786612812095
010   $a1-4416-7506-X
010   $a93-5043-240-4
035   $a(CKB)2670000000068206
035   $a(EBL)588058
035   $a(OCoLC)700691258
035   $a(SSID)ssj0000672957
035   $a(PQKBManifestationID)11456293
035   $a(PQKBTitleCode)TC0000672957
035   $a(PQKBWorkID)10641992
035   $a(PQKB)11782884
035   $a(MiAaPQ)EBC3011443
035   $a(MiAaPQ)EBC588058
035   $a(Au-PeEL)EBL3011443
035   $a(CaPaEBR)ebr10416180
035   $a(OCoLC)923634429
035   $a(Au-PeEL)EBL588058
035   $a(EXLCZ)992670000000068206
100   $a20101002d2010      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aFirst steps in advertising and sales promotion$b[electronic resource] /$fS.A. Chunawalla
205   $aRev. ed.
210   $aMumbai [India] $cHimalaya Pub. House$d2010
215   $a1 online resource (199 p.)
300   $aDescription based upon print version of record.
311   $a93-5024-341-5 
327   $aCOVER; CONTENTS; COMMUNICATION PROCESS AND PROMOTION; INTRODUCTION TO ADVERTISING; ADVERTISING PLANNING PROCESS; ECONOMIC ASPECTS OF ADVERTISING; COMMUNICATION MIX; APPEALS IN ADVERTISING; COPYWRITING; CAMPAIGN PLANNING IN ADVERTISING; TYPES OF MEDIA; MEDIA PLANNING AND SCHEDULING; ADVERTISING AGENCY; EVALUATION OF ADVERTISING EFFECTIVENESS; LEGAL AND ETHICAL ASPECTS OF ADVERTISING; SALES PROMOTION AND SALES PROMOTION
606   $aAdvertising
606   $aSales promotion
615  0$aAdvertising.
615  0$aSales promotion.
676   $a659.1
700   $aChunawalla$b S. A$01463308
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910785664703321
996   $aFirst steps in advertising and sales promotion$93809975
997   $aUNINA