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Record Nr. |
UNINA9910785664703321 |
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Autore |
Chunawalla S. A |
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Titolo |
First steps in advertising and sales promotion [[electronic resource] /] / S.A. Chunawalla |
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Pubbl/distr/stampa |
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Mumbai [India], : Himalaya Pub. House, 2010 |
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ISBN |
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1-282-81209-2 |
9786612812095 |
1-4416-7506-X |
93-5043-240-4 |
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Edizione |
[Rev. ed.] |
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Descrizione fisica |
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1 online resource (199 p.) |
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Disciplina |
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Soggetti |
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Advertising |
Sales promotion |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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COVER; CONTENTS; COMMUNICATION PROCESS AND PROMOTION; INTRODUCTION TO ADVERTISING; ADVERTISING PLANNING PROCESS; ECONOMIC ASPECTS OF ADVERTISING; COMMUNICATION MIX; APPEALS IN ADVERTISING; COPYWRITING; CAMPAIGN PLANNING IN ADVERTISING; TYPES OF MEDIA; MEDIA PLANNING AND SCHEDULING; ADVERTISING AGENCY; EVALUATION OF ADVERTISING EFFECTIVENESS; LEGAL AND ETHICAL ASPECTS OF ADVERTISING; SALES PROMOTION AND SALES PROMOTION |
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