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Writing marketing [[electronic resource] ] : literary lessons from academic authorities / / Stephen Brown



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Autore: Brown Stephen <1955 March 23-> Visualizza persona
Titolo: Writing marketing [[electronic resource] ] : literary lessons from academic authorities / / Stephen Brown Visualizza cluster
Pubblicazione: London, : SAGE, 2005
Descrizione fisica: 1 online resource (265 p.)
Disciplina: 808.066658
Soggetto topico: Business writing
Marketing
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: Cover; Contents; 1 The ABCs of Writing Marketing; 2 The Antinomies of Theodore Levitt; 3 The Spectres of Philip Kotler; 4 The Deconstruction of Shelby D. Hunt; 5 The Biopoetics of Wroe Alderson; 6 The Anxieties of Morris Holbrook; 7 The 3Rs of Marketing Writing; The Appendix of Stephen Brown; The Endnotes of the Exercise; Index
Sommario/riassunto: Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word.
Titolo autorizzato: Writing marketing  Visualizza cluster
ISBN: 1-4129-0265-7
1-281-25175-5
9786611251758
1-84787-110-0
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910784710403321
Lo trovi qui: Univ. Federico II
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