Perspectives on public relations research [[electronic resource] /] / edited by Danny Moss, Dejan Vercic, and Gary Warnaby
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| Titolo: |
Perspectives on public relations research [[electronic resource] /] / edited by Danny Moss, Dejan Vercic, and Gary Warnaby
|
| Pubblicazione: | London ; ; New York, : Routledge, 2002 |
| Descrizione fisica: | 1 online resource (286 p.) |
| Disciplina: | 659.2 |
| Soggetto topico: | Corporations - Public relations |
| Public relations | |
| Altri autori: |
MossDanny <1954->
VerčičDejan
WarnabyGary
|
| Note generali: | "Papers from the annual International Public Relations Research symposium"--Intro. |
| Nota di bibliografia: | Includes bibliographical references and indexes. |
| Nota di contenuto: | Book Cover; Title; Copyright; Contents |
| Sommario/riassunto: | The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:-* the contribution of public relations to strategic management in |
| Titolo autorizzato: | Perspectives on public relations research |
| ISBN: | 1-134-60330-4 |
| 1-281-19024-1 | |
| 9786611190248 | |
| 0-203-19292-3 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910783026803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Routledge advances in management and business studies.