LEADER 02865nam 22007094a 450 001 9910783026803321 005 20230607214935.0 010 $a1-134-60330-4 010 $a1-281-19024-1 010 $a9786611190248 010 $a0-203-19292-3 035 $a(CKB)1000000000006018 035 $a(EBL)168478 035 $a(OCoLC)70759439 035 $a(SSID)ssj0001148035 035 $a(PQKBManifestationID)12412475 035 $a(PQKBTitleCode)TC0001148035 035 $a(PQKBWorkID)11142380 035 $a(PQKB)10881665 035 $a(SSID)ssj0000220308 035 $a(PQKBManifestationID)11196541 035 $a(PQKBTitleCode)TC0000220308 035 $a(PQKBWorkID)10143425 035 $a(PQKB)11364018 035 $aebr2002625 035 $a(MiAaPQ)EBC168478 035 $a(Au-PeEL)EBL168478 035 $a(CaPaEBR)ebr10070704 035 $a(CaONFJC)MIL119024 035 $a(EXLCZ)991000000000006018 100 $a19990524e20022000 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aPerspectives on public relations research$b[electronic resource] /$fedited by Danny Moss, Dejan Vercic, and Gary Warnaby 210 $aLondon ;$aNew York $cRoutledge$d2002 215 $a1 online resource (286 p.) 225 1 $aRoutledge advances in management and business studies 300 $a"Papers from the annual International Public Relations Research symposium"--Intro. 311 $a0-415-31618-9 311 $a0-415-21767-9 320 $aIncludes bibliographical references and indexes. 327 $aBook Cover; Title; Copyright; Contents 330 $aThe practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:-* the contribution of public relations to strategic management in 410 0$aRoutledge advances in management and business studies. 606 $aCorporations$xPublic relations$vCongresses 606 $aPublic relations$vCongresses 615 0$aCorporations$xPublic relations 615 0$aPublic relations 676 $a659.2 701 $aMoss$b Danny$f1954-$01518634 701 $aVerc?ic?$b Dejan$0965401 701 $aWarnaby$b Gary$0732925 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910783026803321 996 $aPerspectives on public relations research$93756297 997 $aUNINA