02865nam 22007094a 450 991078302680332120230607214935.01-134-60330-41-281-19024-197866111902480-203-19292-3(CKB)1000000000006018(EBL)168478(OCoLC)70759439(SSID)ssj0001148035(PQKBManifestationID)12412475(PQKBTitleCode)TC0001148035(PQKBWorkID)11142380(PQKB)10881665(SSID)ssj0000220308(PQKBManifestationID)11196541(PQKBTitleCode)TC0000220308(PQKBWorkID)10143425(PQKB)11364018ebr2002625(MiAaPQ)EBC168478(Au-PeEL)EBL168478(CaPaEBR)ebr10070704(CaONFJC)MIL119024(EXLCZ)99100000000000601819990524e20022000 uy 0engur|n|---|||||txtccrPerspectives on public relations research[electronic resource] /edited by Danny Moss, Dejan Vercic, and Gary WarnabyLondon ;New York Routledge20021 online resource (286 p.)Routledge advances in management and business studies"Papers from the annual International Public Relations Research symposium"--Intro.0-415-31618-9 0-415-21767-9 Includes bibliographical references and indexes.Book Cover; Title; Copyright; ContentsThe practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:-* the contribution of public relations to strategic management inRoutledge advances in management and business studies.CorporationsPublic relationsCongressesPublic relationsCongressesCorporationsPublic relationsPublic relations659.2Moss Danny1954-1518634Verčič Dejan965401Warnaby Gary732925MiAaPQMiAaPQMiAaPQBOOK9910783026803321Perspectives on public relations research3756297UNINA