Branded women in U.S. television : when people become corporations / / by Peter Bjelskou

• Autore: Bjelskou Peter
• Pubblicazione: Lanham : , : Lexington Books, , [2015]; ©2015
• Descrizione fisica: 1 online resource (143 p.)
• Disciplina: 384.55/320820973
• Soggetto topico: Product placement in mass media - Social aspects - United States; Reality television programs - United States - History and criticism; Branding (Marketing) - United States; Television advertising - United States; Television broadcasting - Social aspects - United States; Women on television
• Soggetto genere / forma: Electronic books.
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Introduction -- From midcentury housewives to Martha Stewart: women and products as a staple in U.S. television -- Zeitgeist and camp at Bravo TV -- The entrepreneurial housewife: Jill Zarin and Alex McCord's branded versions of the domestic goddess -- The curious presence of the upper class in reality tv: Countess Luann De Lesseps and Sonja Tremont Morgan -- Embodying neoliberalism: Bethenny Frankel's Skinnygirl empire -- Conclusion.
• Sommario/riassunto: <span><span>This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to </span><span style=""font-style:italic;"">The Real Housewives</span><span>, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.</span></span>
• Titolo autorizzato: Branded women in U.S. television
• ISBN: 1-4985-0738-7; 0-7391-8794-5
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910463393403321
• Lo trovi qui: Univ. Federico II
• Serie: Critical studies in television.