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[null,"1.","Record Nr.",null,"UNINA9910463393403321"]
[null,null,"Autore",null,"Bjelskou Peter"]
[null,null,"Titolo",null,"Branded women in U.S. television : when people become corporations / / by Peter Bjelskou"]
[null,null,"Pubbl/distr/stampa",null,"Lanham : , : Lexington Books, , [2015]"]
[{"$nulls":4},"©2015"]
[null,null,"ISBN",null,"1-4985-0738-7"]
[{"$nulls":4},"0-7391-8794-5"]
[null,null,"Descrizione fisica",null,"1 online resource (143 p.)"]
[null,null,"Collana",null,"Critical studies in television"]
[null,null,"Disciplina",null,"384.55/320820973"]
[null,null,"Soggetti",null,"Product placement in mass media - Social aspects - United States"]
[{"$nulls":4},"Reality television programs - United States - History and criticism"]
[{"$nulls":4},"Branding (Marketing) - United States"]
[{"$nulls":4},"Television advertising - United States"]
[{"$nulls":4},"Television broadcasting - Social aspects - United States"]
[{"$nulls":4},"Women on television"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Introduction -- From midcentury housewives to Martha Stewart: women and products as a staple in U.S. television -- Zeitgeist and camp at Bravo TV -- The entrepreneurial housewife: Jill Zarin and Alex McCord's branded versions of the domestic goddess -- The curious presence of the upper class in reality tv: Countess Luann De Lesseps and Sonja Tremont Morgan -- Embodying neoliberalism: Bethenny Frankel's Skinnygirl empire -- Conclusion."]
[null,null,null,"Sommario/riassunto","<span><span>This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to </span><span style=\"\"font-style:italic;\"\">The Real Housewives</span><span>, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.</span></span>"]