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200 10$aBranded women in U.S. television $ewhen people become corporations /$fby Peter Bjelskou
210 1$aLanham :$cLexington Books,$d[2015]
210 4$dİ2015
215 $a1 online resource (143 p.)
225 1 $aCritical studies in television
300 $aDescription based upon print version of record.
311 $a0-7391-8793-7
311 $a1-322-56496-5
320 $aIncludes bibliographical references and index.
327 $aIntroduction -- From midcentury housewives to Martha Stewart: women and products as a staple in U.S. television -- Zeitgeist and camp at Bravo TV -- The entrepreneurial housewife: Jill Zarin and Alex McCord's branded versions of the domestic goddess -- The curious presence of the upper class in reality tv: Countess Luann De Lesseps and Sonja Tremont Morgan -- Embodying neoliberalism: Bethenny Frankel's Skinnygirl empire -- Conclusion.
330 $aThis book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.
410 0$aCritical studies in television.
606 $aProduct placement in mass media$xSocial aspects$zUnited States
606 $aReality television programs$zUnited States$xHistory and criticism
606 $aBranding (Marketing)$zUnited States
606 $aTelevision advertising$zUnited States
606 $aTelevision broadcasting$xSocial aspects$zUnited States
606 $aWomen on television
608 $aElectronic books.
615 0$aProduct placement in mass media$xSocial aspects
615 0$aReality television programs$xHistory and criticism.
615 0$aBranding (Marketing)
615 0$aTelevision advertising
615 0$aTelevision broadcasting$xSocial aspects
615 0$aWomen on television.
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200 10$aApres Paris (Telepolis) $eDie Konsequenzen der Klimakonferenz von Paris /$fDeutsche Gesellschaft fur Sonnenenergie (DGS)
210 1$aHanover, [Germany] :$cHeise Medien GmbH & Co. KG,$d2016.
210 4$dİ2016
215 $a1 online resource (104 pages) $cillustrations, graphs
320 $aIncludes bibliographical references.
606 $aClimatology
606 $aClimatic changes
615 0$aClimatology.
615 0$aClimatic changes.
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