The semiotics of consumption [[electronic resource] ] : interpreting symbolic consumer behavior in popular culture and works of art / / by Morris B. Holbrook, Elizabeth C. Hirschman

• Autore: Holbrook Morris B
• Pubblicazione: Berlin ; ; New York, : Mouton de Gruyter, 1993
• Edizione: Reprint 2011
• Descrizione fisica: 1 online resource (380 p.)
• Disciplina: 302.2
• Soggetto topico: Consumer behavior; Popular culture; Semiotics
• Soggetto genere / forma: Electronic books.
• Altri autori: HirschmanElizabeth Caldwell <1949->
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Front matter -- Chapter I The role of semiotics in research on consumer esthetics -- 1. Introduction -- 2. Some background on the study of signs -- 3. The study of signs in consumer esthetics -- 4. Criticisms and defenses of interpretive semiology -- 5. Preview -- Chapter II Semiotics and popular culture -- 1. Introduction -- 2. The ideology of consumption -- 3. Motion picture mythology -- Chapter III Romanticism and sentimentality in consumer behavior: A literary approach to the joys and sorrows of consumption -- 1. Introduction -- 2. Romanticism -- 3. The joys and sorrows of consumption -- 4. Epilogue -- Chapter IV Seven routes to facilitating the semiotic interpretation of consumption symbolism and marketing imagery in works of art -- 1. Introduction -- 2. Prospects and problems, dangers and difficulties -- 3. Seven routes to interpretation -- 4. Conclusion -- Appendices -- 1. Appendix 1: Women of Manhattan -- 2. Appendix 2: Beverly Hills cop -- 3. Appendix 3: Tin men and the marketing concept -- 4. Appendix 4: Gremlins as metaphors for materialism -- 5A. Appendix 5A: Coastal disturbances (coauthored with Stephen Bell and Mark W. Grayson) -- 5B. Appendix 5B: Sacred and secular consumption imagery in A Christmas carol -- 6. Appendix 6: Automotive signs in Two for the road -- 7. Appendix 7: Major and minor uses of symbolic consumer behavior to develop plot and character in Out of Africa (coauthored with Mark W. Grayson) -- References -- Index
• Sommario/riassunto: The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art (Approaches to Semiotics)
• Titolo autorizzato: The semiotics of consumption
• ISBN: 3-11-085473-2
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910461900903321
• Lo trovi qui: Univ. Federico II
• Serie: Approaches to Semiotics [AS]