03652nam 2200661Ia 450 991046190090332120211202032816.03-11-085473-210.1515/9783110854732(CKB)2670000000251544(EBL)935588(OCoLC)843635273(SSID)ssj0000560200(PQKBManifestationID)12194960(PQKBTitleCode)TC0000560200(PQKBWorkID)10569520(PQKB)11574691(MiAaPQ)EBC935588(DE-B1597)55429(OCoLC)979692424(DE-B1597)9783110854732(Au-PeEL)EBL935588(CaPaEBR)ebr10599122(EXLCZ)99267000000025154419921230d1993 uy 0engurnn#---|u||utxtccrThe semiotics of consumption[electronic resource] interpreting symbolic consumer behavior in popular culture and works of art /by Morris B. Holbrook, Elizabeth C. HirschmanReprint 2011Berlin ;New York Mouton de Gruyter19931 online resource (380 p.)Approaches to Semiotics [AS] ;110Description based upon print version of record.3-11-013491-8 Includes bibliographical references and index.Front matter --Chapter I The role of semiotics in research on consumer esthetics --1. Introduction --2. Some background on the study of signs --3. The study of signs in consumer esthetics --4. Criticisms and defenses of interpretive semiology --5. Preview --Chapter II Semiotics and popular culture --1. Introduction --2. The ideology of consumption --3. Motion picture mythology --Chapter III Romanticism and sentimentality in consumer behavior: A literary approach to the joys and sorrows of consumption --1. Introduction --2. Romanticism --3. The joys and sorrows of consumption --4. Epilogue --Chapter IV Seven routes to facilitating the semiotic interpretation of consumption symbolism and marketing imagery in works of art --1. Introduction --2. Prospects and problems, dangers and difficulties --3. Seven routes to interpretation --4. Conclusion --Appendices --1. Appendix 1: Women of Manhattan --2. Appendix 2: Beverly Hills cop --3. Appendix 3: Tin men and the marketing concept --4. Appendix 4: Gremlins as metaphors for materialism --5A. Appendix 5A: Coastal disturbances (coauthored with Stephen Bell and Mark W. Grayson) --5B. Appendix 5B: Sacred and secular consumption imagery in A Christmas carol --6. Appendix 6: Automotive signs in Two for the road --7. Appendix 7: Major and minor uses of symbolic consumer behavior to develop plot and character in Out of Africa (coauthored with Mark W. Grayson) --References --IndexThe Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art (Approaches to Semiotics)Approaches to Semiotics [AS]Consumer behaviorPopular cultureSemioticsElectronic books.Consumer behavior.Popular culture.Semiotics.302.2Holbrook Morris B148224Hirschman Elizabeth Caldwell1949-1036310MiAaPQMiAaPQMiAaPQBOOK9910461900903321The semiotics of consumption2456555UNINA