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Record Nr. |
UNINA9910461900903321 |
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Autore |
Holbrook Morris B |
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Titolo |
The semiotics of consumption [[electronic resource] ] : interpreting symbolic consumer behavior in popular culture and works of art / / by Morris B. Holbrook, Elizabeth C. Hirschman |
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Pubbl/distr/stampa |
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Berlin ; ; New York, : Mouton de Gruyter, 1993 |
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ISBN |
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Edizione |
[Reprint 2011] |
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Descrizione fisica |
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1 online resource (380 p.) |
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Collana |
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Approaches to Semiotics [AS] ; ; 110 |
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Altri autori (Persone) |
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HirschmanElizabeth Caldwell <1949-> |
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Disciplina |
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Soggetti |
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Consumer behavior |
Popular culture |
Semiotics |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Front matter -- Chapter I The role of semiotics in research on consumer esthetics -- 1. Introduction -- 2. Some background on the study of signs -- 3. The study of signs in consumer esthetics -- 4. Criticisms and defenses of interpretive semiology -- 5. Preview -- Chapter II Semiotics and popular culture -- 1. Introduction -- 2. The ideology of consumption -- 3. Motion picture mythology -- Chapter III Romanticism and sentimentality in consumer behavior: A literary approach to the joys and sorrows of consumption -- 1. Introduction -- 2. Romanticism -- 3. The joys and sorrows of consumption -- 4. Epilogue -- Chapter IV Seven routes to facilitating the semiotic interpretation of consumption symbolism and marketing imagery in works of art -- 1. Introduction -- 2. Prospects and problems, dangers and difficulties -- 3. Seven routes to interpretation -- 4. Conclusion -- Appendices -- 1. Appendix 1: Women of Manhattan -- 2. Appendix 2: Beverly Hills cop -- 3. Appendix 3: Tin men and the marketing concept -- 4. Appendix 4: Gremlins as metaphors for materialism -- 5A. Appendix 5A: Coastal disturbances (coauthored with Stephen Bell and Mark W. Grayson) -- 5B. Appendix 5B: Sacred and secular consumption imagery in A Christmas carol -- 6. Appendix 6: Automotive signs in Two for the road -- 7. Appendix 7: Major and minor uses of symbolic |
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