The business of culture [[electronic resource] ] : strategic perspectives on entertainment and media / / edited by Joseph Lampel, Jamal Shamsie, Theresa K. Lant

• Pubblicazione: Mahwah, NJ, : Lawrence Erlbaum Assoicates, 2006
• Descrizione fisica: 1 online resource (345 p.)
• Disciplina: 306.4/8
• Soggetto topico: Culture - Economic aspects; Cultural industries; Popular culture - Economic aspects; Industries - Social aspects
• Soggetto genere / forma: Electronic books.
• Altri autori: LampelJoseph ShamsieJamal LantTheresa K
• Note generali: Papers from a conference organized at the Stern School of Business of New York University in May 1997.
• Nota di bibliografia: Includes bibliographical references and indexes.
• Nota di contenuto: Contents; Foreword; Preface; Introduction; Part I: The Process of Value Creation; Part II: The Challenge of Positioning; Part III: The Nature of Markets; Part IV: The Role of Technology; Part V: The Impact of Globalization; Conclusions; Author Index; Subject Index
• Sommario/riassunto: The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied from a strategic management perspective. This book addresses this void by examining a wide range of cultural industries--motion pictures, television, music, radio, and videogames--from such a perspective. The articles included in this book will be helpful to individuals who seek a better understanding of organizations and strategies in the
• Titolo autorizzato: The business of culture
• ISBN: 1-135-60923-3; 1-282-32672-4; 9786612326721; 1-4106-1556-1
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910449903503321
• Lo trovi qui: Univ. Federico II
• Serie: Series in Organization and Management