03166nam 22007094a 450 991044990350332120200520144314.01-135-60923-31-282-32672-497866123267211-4106-1556-1(CKB)1000000000244563(EBL)257302(OCoLC)475973392(SSID)ssj0000116237(PQKBManifestationID)11140963(PQKBTitleCode)TC0000116237(PQKBWorkID)10032395(PQKB)11767963(MiAaPQ)EBC257302(Au-PeEL)EBL257302(CaPaEBR)ebr10120561(CaONFJC)MIL232672(OCoLC)935231729(EXLCZ)99100000000024456320041109d2006 uy 0engur|n|---|||||txtccrThe business of culture[electronic resource] strategic perspectives on entertainment and media /edited by Joseph Lampel, Jamal Shamsie, Theresa K. LantMahwah, NJ Lawrence Erlbaum Assoicates20061 online resource (345 p.)Series in Organization and ManagementPapers from a conference organized at the Stern School of Business of New York University in May 1997.0-8058-5582-3 0-8058-5105-4 Includes bibliographical references and indexes.Contents; Foreword; Preface; Introduction; Part I: The Process of Value Creation; Part II: The Challenge of Positioning; Part III: The Nature of Markets; Part IV: The Role of Technology; Part V: The Impact of Globalization; Conclusions; Author Index; Subject IndexThe business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied from a strategic management perspective. This book addresses this void by examining a wide range of cultural industries--motion pictures, television, music, radio, and videogames--from such a perspective. The articles included in this book will be helpful to individuals who seek a better understanding of organizations and strategies in theSeries in Organization and ManagementCultureEconomic aspectsCongressesCultural industriesCongressesPopular cultureEconomic aspectsCongressesIndustriesSocial aspectsCongressesElectronic books.CultureEconomic aspectsCultural industriesPopular cultureEconomic aspectsIndustriesSocial aspects306.4/8Lampel Joseph903507Shamsie Jamal912206Lant Theresa K912207MiAaPQMiAaPQMiAaPQBOOK9910449903503321The business of culture2042544UNINA