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Record Nr. |
UNINA9910449903503321 |
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Titolo |
The business of culture [[electronic resource] ] : strategic perspectives on entertainment and media / / edited by Joseph Lampel, Jamal Shamsie, Theresa K. Lant |
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Pubbl/distr/stampa |
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Mahwah, NJ, : Lawrence Erlbaum Assoicates, 2006 |
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ISBN |
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1-135-60923-3 |
1-282-32672-4 |
9786612326721 |
1-4106-1556-1 |
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Descrizione fisica |
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1 online resource (345 p.) |
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Collana |
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Series in Organization and Management |
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Altri autori (Persone) |
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LampelJoseph |
ShamsieJamal |
LantTheresa K |
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Disciplina |
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Soggetti |
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Culture - Economic aspects |
Cultural industries |
Popular culture - Economic aspects |
Industries - Social aspects |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Papers from a conference organized at the Stern School of Business of New York University in May 1997. |
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Nota di bibliografia |
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Includes bibliographical references and indexes. |
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Nota di contenuto |
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Contents; Foreword; Preface; Introduction; Part I: The Process of Value Creation; Part II: The Challenge of Positioning; Part III: The Nature of Markets; Part IV: The Role of Technology; Part V: The Impact of Globalization; Conclusions; Author Index; Subject Index |
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Sommario/riassunto |
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The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied from a strategic management perspective. This book addresses this void by examining a wide range of cultural industries--motion pictures, television, music, radio, and videogames--from such a perspective. The articles included |
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