Healthcare biotechnology : a practical guide / / Dimitris Dogramatzis
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| Autore: |
Dogramatzis Dimitris <1962->
|
| Titolo: |
Healthcare biotechnology : a practical guide / / Dimitris Dogramatzis
|
| Pubblicazione: | Taylor & Francis, 2011 |
| Boca Raton : , : CRC Press, , 2011 | |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (xiii, 675 pages) : illustrations, charts, tables; digital file(s) |
| Disciplina: | 615.19 |
| Soggetto topico: | Pharmaceutical biotechnology |
| Biotechnology | |
| Biotechnology industries | |
| Soggetto non controllato: | Biotechnology |
| Biopharmaceutics | |
| Healthcare Management | |
| BUSINESS/MANAGEMENT | |
| PHARMACEUTICAL | |
| BIOSCIENCE | |
| SCI-TECH | |
| BIOMEDICALSCIENCE | |
| INFORMATIONSCIENCE | |
| STM | |
| Biodrug Research | |
| Bioeconomy | |
| Biolicensing | |
| Biomanufacturing | |
| Intellectual Property Management | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references at the end of each chapter, and index. |
| Nota di contenuto: | Part I. The Healthcare Biotechnology Industry -- chapter 1. Bioeconomy; Part II. Intellectual Property -- chapter 2. Intellectual property management -- chapter 3. Biolicensing -- Part III. Funding -- chapter 4. Biofinance -- chapter 5. Biopartnering -- Part IV. New Product -- chapter 6. Biodrug research -- Chapter 7. Biomanufacturing -- Part V. Marketing -- chapter 8. Biomarketing planning -- Chapter 9. Biopromotion -- chapter 10. Biopricing -- chapter 11. Biosupply chain -- chapter 12. Biobrand life cycle management -- Part VI. Running the Business -- chapter 13. Biobusiness models -- chapter 14. Biocompany life cycle -- Appendices -- Index |
| Sommario/riassunto: | "A first of its kind to focus on the management of health-care related biotechnology, this text is a resourceful practical guide that assists all healthcare related biotech professionals in their day-to-day activities. The book contains chapters on bioeconomy, biolicensing, biofinance, biopartnering, biodrug research, biomarketing planning, biopromotion, product life cycle management, and biobusiness models, among others. Written by a well-established professional and registered pharmacist, this reference is appropriate for graduate students and industry professionals. It contains over 350 tables and figures and end-of-section problems accompany each chapter. There are also extensive references following each chapter to enhance further study"--Provided by publisher. |
| Titolo autorizzato: | Healthcare biotechnology |
| ISBN: | 1-4398-9935-5 |
| 0-429-10946-6 | |
| 1-4398-9412-4 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910418355803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |