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Record Nr. |
UNINA9910418355803321 |
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Autore |
Dogramatzis Dimitris <1962-> |
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Titolo |
Healthcare biotechnology : a practical guide / / Dimitris Dogramatzis |
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Pubbl/distr/stampa |
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Taylor & Francis, 2011 |
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Boca Raton : , : CRC Press, , 2011 |
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ISBN |
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1-4398-9935-5 |
0-429-10946-6 |
1-4398-9412-4 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (xiii, 675 pages) : illustrations, charts, tables; digital file(s) |
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Disciplina |
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Soggetti |
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Pharmaceutical biotechnology |
Biotechnology |
Biotechnology industries |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references at the end of each chapter, and index. |
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Nota di contenuto |
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Part I. The Healthcare Biotechnology Industry -- chapter 1. Bioeconomy; Part II. Intellectual Property -- chapter 2. Intellectual property management -- chapter 3. Biolicensing -- Part III. Funding -- chapter 4. Biofinance -- chapter 5. Biopartnering -- Part IV. New Product -- chapter 6. Biodrug research -- Chapter 7. Biomanufacturing -- Part V. Marketing -- chapter 8. Biomarketing planning -- Chapter 9. Biopromotion -- chapter 10. Biopricing -- chapter 11. Biosupply chain -- chapter 12. Biobrand life cycle management -- Part VI. Running the Business -- chapter 13. Biobusiness models -- chapter 14. Biocompany life cycle -- Appendices -- Index |
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Sommario/riassunto |
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"A first of its kind to focus on the management of health-care related biotechnology, this text is a resourceful practical guide that assists all healthcare related biotech professionals in their day-to-day activities. The book contains chapters on bioeconomy, biolicensing, biofinance, biopartnering, biodrug research, biomarketing planning, biopromotion, product life cycle management, and biobusiness models, among others. Written by a well-established professional and registered |
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