The marketing plan handbook : develop big-picture marketing plans for pennies on the dollar / / Robert W. Bly
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| Autore: |
Bly Robert W.
|
| Titolo: |
The marketing plan handbook : develop big-picture marketing plans for pennies on the dollar / / Robert W. Bly
|
| Pubblicazione: | [Irvine, California] : , : Entrepreneur Press, , 2015 |
| ©2015 | |
| Edizione: | Second edition. |
| Descrizione fisica: | 1 online resource (415 p.) |
| Disciplina: | 658.8 |
| Soggetto topico: | Marketing - Management |
| Small business | |
| Classificazione: | BUS002000BUS043000BUS060000BUS063000 |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | CONTENTS; ACKNOWLEDGMENTS; PREFACE; INTRODUCTION; CHAPTER 1: HARNESS THE POWER OF VISION; CHAPTER 2: DECIDE WHAT BUSINESS YOU'RE IN; CHAPTER 3: GET TO KNOW EVERYTHING ABOUT YOUR IDEAL CUSTOMER; CHAPTER 4: WHO IS THE COMPETITION?; CHAPTER 5: STRATEGIZE: POSITION YOUR BUSINESS; CHAPTER 6: BUILD OUT YOUR PRODUCT LINE; CHAPTER 7: ASSESS YOUR TACTICS; CHAPTER 8: INTEGRATE ONLINE AND OFFLINE MARKETING; CHAPTER 9: PUT YOUR MEASUREMENTS IN PLACE; CHAPTER 10: WRITE YOUR PLAN; CHAPTER 11: WORK IT! -- IMPLEMENTATION; CHAPTER 12: REVIEW AND TROUBLESHOOT YOUR PLAN; CHAPTER 13: CONTENT MARKETING |
| CHAPTER 14: MOBILE MARKETINGCHAPTER 15: SOCIAL NETWORKING; APPENDIX A: FORMS AND WORKSHEETS; APPENDIX B: MODEL MARKETING PLAN; APPENDIX C: MARKETING CONSULTANTS; APPENDIX D: SOURCES AND RESOURCES; APPENDIX E: GLOSSARY; ABOUT THE AUTHOR; INDEX; START YOUR OWN BUSINESS, 6TH EDITION PREVIEW; ON YOUR MARK ...; PART 1: THINK; CHAPTER 1: INTRODUCTION; CHAPTER 2: TAKING THE PLUNGE; CONTENTS | |
| Sommario/riassunto: | Deliver Big-Picture Marketing Plans for Pennies on the Dollar Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost. Learn how to: Develop a clear business vision Position your business |
| Titolo autorizzato: | The marketing plan handbook |
| ISBN: | 1-61308-303-3 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910159017003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |