03202nam 2200541 450 991015901700332120230807211857.01-61308-303-3(CKB)3710000000730424(EBL)4563536(SSID)ssj0001605268(PQKBManifestationID)16310019(PQKBTitleCode)TC0001605268(PQKBWorkID)14894284(PQKB)11395195(MiAaPQ)EBC4563536(EXLCZ)99371000000073042420160712h20152015 uy 0engur|n|---|||||txtccrThe marketing plan handbook develop big-picture marketing plans for pennies on the dollar /Robert W. BlySecond edition.[Irvine, California] :Entrepreneur Press,2015.©20151 online resource (415 p.)Description based upon print version of record.1-59918-559-8 Includes bibliographical references and index.CONTENTS; ACKNOWLEDGMENTS; PREFACE; INTRODUCTION; CHAPTER 1: HARNESS THE POWER OF VISION; CHAPTER 2: DECIDE WHAT BUSINESS YOU'RE IN; CHAPTER 3: GET TO KNOW EVERYTHING ABOUT YOUR IDEAL CUSTOMER; CHAPTER 4: WHO IS THE COMPETITION?; CHAPTER 5: STRATEGIZE: POSITION YOUR BUSINESS; CHAPTER 6: BUILD OUT YOUR PRODUCT LINE; CHAPTER 7: ASSESS YOUR TACTICS; CHAPTER 8: INTEGRATE ONLINE AND OFFLINE MARKETING; CHAPTER 9: PUT YOUR MEASUREMENTS IN PLACE; CHAPTER 10: WRITE YOUR PLAN; CHAPTER 11: WORK IT! -- IMPLEMENTATION; CHAPTER 12: REVIEW AND TROUBLESHOOT YOUR PLAN; CHAPTER 13: CONTENT MARKETINGCHAPTER 14: MOBILE MARKETINGCHAPTER 15: SOCIAL NETWORKING; APPENDIX A: FORMS AND WORKSHEETS; APPENDIX B: MODEL MARKETING PLAN; APPENDIX C: MARKETING CONSULTANTS; APPENDIX D: SOURCES AND RESOURCES; APPENDIX E: GLOSSARY; ABOUT THE AUTHOR; INDEX; START YOUR OWN BUSINESS, 6TH EDITION PREVIEW; ON YOUR MARK ...; PART 1: THINK; CHAPTER 1: INTRODUCTION; CHAPTER 2: TAKING THE PLUNGE; CONTENTSDeliver Big-Picture Marketing Plans for Pennies on the Dollar Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost. Learn how to: Develop a clear business vision Position your businessMarketingManagementHandbooks, manuals, etcSmall businessHandbooks, manuals, etcMarketingManagementSmall business658.8BUS002000BUS043000BUS060000BUS063000bisacshBly Robert W.1242511MiAaPQMiAaPQMiAaPQBOOK9910159017003321The marketing plan handbook2882202UNINA