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100   $a20160712h20152015  uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe marketing plan handbook $edevelop big-picture marketing plans for pennies on the dollar /$fRobert W. Bly
205   $aSecond edition.
210  1$a[Irvine, California] :$cEntrepreneur Press,$d2015.
210  4$dİ2015
215   $a1 online resource (415 p.)
300   $aDescription based upon print version of record.
311   $a1-59918-559-8 
320   $aIncludes bibliographical references and index.
327   $aCONTENTS; ACKNOWLEDGMENTS; PREFACE; INTRODUCTION; CHAPTER 1: HARNESS THE POWER  OF VISION; CHAPTER 2: DECIDE WHAT BUSINESS YOU'RE IN; CHAPTER 3: GET TO KNOW EVERYTHING ABOUT YOUR IDEAL CUSTOMER; CHAPTER 4: WHO IS THE COMPETITION?; CHAPTER 5: STRATEGIZE: POSITION YOUR BUSINESS; CHAPTER 6: BUILD OUT YOUR PRODUCT LINE; CHAPTER 7: ASSESS YOUR TACTICS; CHAPTER 8: INTEGRATE ONLINE AND OFFLINE MARKETING; CHAPTER 9: PUT YOUR MEASUREMENTS IN PLACE; CHAPTER 10: WRITE YOUR PLAN; CHAPTER 11: WORK IT! -- IMPLEMENTATION; CHAPTER 12: REVIEW AND TROUBLESHOOT YOUR PLAN; CHAPTER 13: CONTENT MARKETING
327   $aCHAPTER 14: MOBILE MARKETINGCHAPTER 15: SOCIAL NETWORKING; APPENDIX A: FORMS AND WORKSHEETS; APPENDIX B: MODEL MARKETING PLAN; APPENDIX C: MARKETING CONSULTANTS; APPENDIX D: SOURCES AND RESOURCES; APPENDIX E: GLOSSARY; ABOUT THE AUTHOR; INDEX; START YOUR OWN BUSINESS, 6TH EDITION PREVIEW; ON YOUR MARK ...; PART 1: THINK; CHAPTER 1: INTRODUCTION; CHAPTER 2: TAKING THE PLUNGE; CONTENTS
330   $aDeliver Big-Picture Marketing Plans for Pennies on the Dollar Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost. Learn how to: Develop a clear business vision Position your business
606   $aMarketing$xManagement$vHandbooks, manuals, etc
606   $aSmall business$vHandbooks, manuals, etc
615  0$aMarketing$xManagement
615  0$aSmall business
676   $a658.8
686   $aBUS002000$aBUS043000$aBUS060000$aBUS063000$2bisacsh
700   $aBly$b Robert W.$01242511
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910159017003321
996   $aThe marketing plan handbook$92882202
997   $aUNINA