Brand-building : the creative city : a critical look at current concepts and practices / / edited by Serena Vicari Haddock
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| Autore: |
VICARI SERENA
|
| Titolo: |
Brand-building : the creative city : a critical look at current concepts and practices / / edited by Serena Vicari Haddock
|
| Pubblicazione: | Florence, : Firenze University Press, 2010 |
| Firenze : , : Firenze University Press, , 2010 | |
| Descrizione fisica: | 1 online resource (162 pages) : illustrations; digital, PDF file(s) |
| Disciplina: | 307 |
| Soggetto topico: | Cities and towns |
| Sociology, Urban | |
| Culture | |
| Soggetto non controllato: | Sociologia |
| Territorio | |
| Persona (resp. second.): | Vicari HaddockSerena |
| Nota di bibliografia: | Includes bibliographical references. |
| Sommario/riassunto: | The aim of this book is to contribute to a critical assessment of the literature on the creative city and to a clarification of some of the many questions that remain unanswered. It is a collection of essays which, in the first part, addresses concepts and theories of urban development, city marketing and branding, presented as a framework in which the discourse of the creative city is embedded. In the second part, four case studies of cities considered to be emblematic of cultural industries (Manchester, Berlin, Dublin, and a comparative study of Milan and London) serve to illustrate the social production of creativity in specific urban contexts. |
| Titolo autorizzato: | Brand-building |
| ISBN: | 88-8453-540-9 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910130599303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Strumenti per la didattica e la ricerca ; ; 94.