1.

Record Nr.

UNINA9910130599303321

Autore

VICARI SERENA

Titolo

Brand-building : the creative city : a critical look at current concepts and practices / / edited by Serena Vicari Haddock

Pubbl/distr/stampa

Florence, : Firenze University Press, 2010

Firenze : , : Firenze University Press, , 2010

ISBN

88-8453-540-9

Descrizione fisica

1 online resource (162 pages) : illustrations; digital, PDF file(s)

Collana

Strumenti per la didattica e la ricerca ; ; 94

Disciplina

307

Soggetti

Cities and towns

Sociology, Urban

Culture

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di bibliografia

Includes bibliographical references.

Sommario/riassunto

The aim of this book is to contribute to a critical assessment of the literature on the creative city and to a clarification of some of the many questions that remain unanswered. It is a collection of essays which, in the first part, addresses concepts and theories of urban development, city marketing and branding, presented as a framework in which the discourse of the creative city is embedded. In the second part, four case studies of cities considered to be emblematic of cultural industries (Manchester, Berlin, Dublin, and a comparative study of Milan and London) serve to illustrate the social production of creativity in specific urban contexts.