Business intelligence and modelling : unified approach with simulation and strategic modelling in entrepreneurship / / edited by Damianos P. Sakas, Dimitrios K. Nasiopoulos, Yulia Taratuhina

• Pubblicazione: Cham, Switzerland : , : Springer, , [2021]; ©2021
• Edizione: 1st ed. 2021.
• Descrizione fisica: 1 online resource (XIX, 539 p. 129 illus., 34 illus. in color.)
• Disciplina: 016.33005
• Soggetto topico: Business - Computer simulation; Business intelligence; Business - Data processing
• Persona (resp. second.): SakasDamianos P.; NasiopoulosDimitrios K.; TaratuhinaYulia
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Chapter 1. Display Advertising and Brand Awareness in Search Engines. Predicting the Engagement of Branded Search Traffic Visitors -- Chapter 2. Optimization of Paid Search Traffic Effectiveness and Users Engagement within Websites -- Chapter 3. Search Engines Visits and Users Behavior in Websites. Optimization of Traffic Engagement with the Content -- Chapter 4. Search Engine Optimization Techniques: The story of an old-fashioned website -- Chapter 5. Accelerated Mobile Pages: A Comparative Study -- Chapter 6. Fuzzy Cognitive Maps and Spiritual Modeling of Management Systems: Issues and Challenges -- Chapter 7. On Multiplicity of Equilibria in Search Markets with Social Networks -- Chapter 8. Prominence and Search Regret in Duopoly -- Chapter 9. Search Regret and Social Networks -- Chapter 10. Applying elements of smart educational environments in business decision support centers -- Chapter 11. Applying elements of smart educational environments in business decision support centers -- Chapter 12. Financial business ecosystems – the case of real estate management -- Chapter 13. Business Ecosystems for Organizational Excellence.
• Sommario/riassunto: This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.
• Titolo autorizzato: Business intelligence and modelling
• ISBN: 3-030-57065-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 996466568403316
• Lo trovi qui: Univ. di Salerno
• Serie: Springer Proceedings in Business and Economics, . 2198-7246