03788nam 2200541 450 99646656840331620210327164223.03-030-57065-710.1007/978-3-030-57065-1(CKB)4100000011743157(DE-He213)978-3-030-57065-1(MiAaPQ)EBC6467012(PPN)253254582(EXLCZ)99410000001174315720210327d2021 uy 0engurnn|008mamaatxtrdacontentcrdamediacrrdacarrierBusiness intelligence and modelling unified approach with simulation and strategic modelling in entrepreneurship /edited by Damianos P. Sakas, Dimitrios K. Nasiopoulos, Yulia Taratuhina1st ed. 2021.Cham, Switzerland :Springer,[2021]©20211 online resource (XIX, 539 p. 129 illus., 34 illus. in color.) Springer Proceedings in Business and Economics,2198-72463-030-57064-9 Includes bibliographical references and index.Chapter 1. Display Advertising and Brand Awareness in Search Engines. Predicting the Engagement of Branded Search Traffic Visitors -- Chapter 2. Optimization of Paid Search Traffic Effectiveness and Users Engagement within Websites -- Chapter 3. Search Engines Visits and Users Behavior in Websites. Optimization of Traffic Engagement with the Content -- Chapter 4. Search Engine Optimization Techniques: The story of an old-fashioned website -- Chapter 5. Accelerated Mobile Pages: A Comparative Study -- Chapter 6. Fuzzy Cognitive Maps and Spiritual Modeling of Management Systems: Issues and Challenges -- Chapter 7. On Multiplicity of Equilibria in Search Markets with Social Networks -- Chapter 8. Prominence and Search Regret in Duopoly -- Chapter 9. Search Regret and Social Networks -- Chapter 10. Applying elements of smart educational environments in business decision support centers -- Chapter 11. Applying elements of smart educational environments in business decision support centers -- Chapter 12. Financial business ecosystems – the case of real estate management -- Chapter 13. Business Ecosystems for Organizational Excellence.This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.Springer Proceedings in Business and Economics,2198-7246BusinessComputer simulationCongressesBusiness intelligenceCongressesBusinessData processingCongressesBusinessComputer simulationBusiness intelligenceBusinessData processing016.33005Sakas Damianos P.Nasiopoulos Dimitrios K.Taratuhina YuliaMiAaPQMiAaPQMiAaPQBOOK996466568403316Business intelligence and modelling2831827UNISA