LEADER 03788nam 2200541 450 001 996466568403316 005 20210327164223.0 010 $a3-030-57065-7 024 7 $a10.1007/978-3-030-57065-1 035 $a(CKB)4100000011743157 035 $a(DE-He213)978-3-030-57065-1 035 $a(MiAaPQ)EBC6467012 035 $a(PPN)253254582 035 $a(EXLCZ)994100000011743157 100 $a20210327d2021 uy 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aBusiness intelligence and modelling $eunified approach with simulation and strategic modelling in entrepreneurship /$fedited by Damianos P. Sakas, Dimitrios K. Nasiopoulos, Yulia Taratuhina 205 $a1st ed. 2021. 210 1$aCham, Switzerland :$cSpringer,$d[2021] 210 4$dİ2021 215 $a1 online resource (XIX, 539 p. 129 illus., 34 illus. in color.) 225 1 $aSpringer Proceedings in Business and Economics,$x2198-7246 311 $a3-030-57064-9 320 $aIncludes bibliographical references and index. 327 $aChapter 1. Display Advertising and Brand Awareness in Search Engines. Predicting the Engagement of Branded Search Traffic Visitors -- Chapter 2. Optimization of Paid Search Traffic Effectiveness and Users Engagement within Websites -- Chapter 3. Search Engines Visits and Users Behavior in Websites. Optimization of Traffic Engagement with the Content -- Chapter 4. Search Engine Optimization Techniques: The story of an old-fashioned website -- Chapter 5. Accelerated Mobile Pages: A Comparative Study -- Chapter 6. Fuzzy Cognitive Maps and Spiritual Modeling of Management Systems: Issues and Challenges -- Chapter 7. On Multiplicity of Equilibria in Search Markets with Social Networks -- Chapter 8. Prominence and Search Regret in Duopoly -- Chapter 9. Search Regret and Social Networks -- Chapter 10. Applying elements of smart educational environments in business decision support centers -- Chapter 11. Applying elements of smart educational environments in business decision support centers -- Chapter 12. Financial business ecosystems ? the case of real estate management -- Chapter 13. Business Ecosystems for Organizational Excellence. 330 $aThis book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights. 410 0$aSpringer Proceedings in Business and Economics,$x2198-7246 606 $aBusiness$xComputer simulation$vCongresses 606 $aBusiness intelligence$vCongresses 606 $aBusiness$xData processing$vCongresses 615 0$aBusiness$xComputer simulation 615 0$aBusiness intelligence 615 0$aBusiness$xData processing 676 $a016.33005 702 $aSakas$b Damianos P. 702 $aNasiopoulos$b Dimitrios K. 702 $aTaratuhina$b Yulia 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a996466568403316 996 $aBusiness intelligence and modelling$92831827 997 $aUNISA